Make your employer brand more about substance and less about spin

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THIS WEEK'S HIGHLIGHTS

Up and Down

How to stay positive when the economy is down

Can the Ego

Real leaders leave their egos at home

Balancing Act

What does "responsible leadership" really mean?

Too Clever?

How do you manage brilliant people?
Employers need to become much clearer and consistent about how they manage their workers and what they want from them if they are to make the most of their employer brand, the man who coined the term has warned.

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GOLDEN OLDIES - FROM THE MANAGEMENT-ISSUES ARCHIVE

A for Apathy

Overcoming apathy is the key to leadership.

Generation Y

Getting to grips with the new generation.

Play the Game

Here's how to deal with office politics.

Bad Beliefs

It's time to get rid of the beliefs that hold us back.